What is influencer marketing and how it can be measured appropriately
An influencer is somebody who is present on some media platform (facebook, instagram, tv, etc), that can influence their given group of people that follow them on certain topics. In the present time, it used as somebody who can influence people to buy or purchase the products they endorse. Many companies use these people to sell or promote their brand. But the problem here is, that 99% of the companies do not know how to measure the results.
Here are some ways that companies try, yet these are yield accurate results
- Measuring likes that a given picture gets. The problem with this is that the person that likes the picture not necessarily is liking the brand that is advertised, rather the influencer that is in the picture. On another article we will talk about how the content should be asked from the influencer
- Measuring the reach of a video. This type of content has better value. Yet if a link cannot be put there, actually value cannot be calculated, unless you are calculating brand value. Also how this content should be created will be featured in another article
- Giving a coupon code. The problem with giving a coupon it is actually measures immediate purchases. So the target group, on most type of coupons, must have the money to purchase at the given moment. In another aritcle we will discuss what types of coupons are the most successful.
To go around these problems and actually be able to measure accurately the target group purchasing power of given influencer, we created Befluence.
Befluence is able to monitor the conversions that comes from a given influencer. Some people here may say that they use the individual links of google, but they cannot use it in a campaign. Through the system you are able to tag individual links with a given sector. So the more data the comes from that influencer, you will know which sector it is good to use them for.
Through the system, the influencer is able to see how he or she compares to other influencers in that campaign. It ranks them according to clicks or conversions. This usually leads to more content put out by the influencer for free, because everybody wants to be better than the other influencer. In an another article we will show examples of how this looks.
Another strong point is that, when enough data is gathered, the system will be able to tell the influencer what day they should post, and approximately when, to achieve the best results.
Take a look around. To prove that this is the best way to measure influencer marketing, we are offering any company the opportunity to test one campaign for free.
If there are any other ways that you may measure influencer marketing, we are open to hear about it.