What is influencer marketing and how it can be measured appropriately

An influencer is somebody who is present on some media platform (facebook, instagram, tv, etc), that can influence their given group of people that follow them on certain topics. In the present time, it used as somebody who can influence people to buy or purchase the products they endorse. Many companies use these people to […] →Read more

How to measure Influencers performance correctly.

These days a lot of companies use influencers to promote their product or their business.The big question here is that if these businesses are doing this correctly? Or even a better question, if you are using Influencers, are you using them correctly?Ususally once a company starts a campaign with an influencer, they usually give them […] →Read more